I’ve yet to see an episode of Heroes, but this minimalist photoshoot of actress Hayden Panettiere caught my eye. I love editorial design and most of the time I’ll look through fashion rags more for the glossy adverts and featured photoshoots than the articles themselves. Ad campaigns for the fashion industry tend to be done with a remarkably high level of polish and artistic quality, and it’s that level of quality I strive for in my own work.
From an aesthetic and design perspective, this photoshoot is a great example of simple, uncluttered design. The white-on-white adds a subtle, classical touch and makes for a beautiful contrast against the warm tan of her skin. This brings a design mantra to mind: You know it’s done not when you can’t add anything more, but when you can’t take anything else away.
Tags: fashion, photography
Posted in Art Direction, Inspiration | 1 Comment »>“Tell the Truth” — a rap collaboration by Mos Def, Immortal Technique, and Eminem — is a passionate political statement slamming the Bush administration’s actions regarding 9/11 and his War of Terrorism. Watch with caution if you’re at work, or at least put the headphones on so you don’t get in trouble.
Tags: controversy, rap, video
Posted in Art Direction, Typography | No Comments »>Watch this:
The spot is very well executed, from an artistic and technical point-of-view. But from a moral viewpoint, I find it pretty reprehensible that a photo printing company would be as exploitive as to take advantage of the real pain that does go on in the world merely to sell some photo prints.
Tags: ad, advert, advertising, commercial, tacky, tasteless, video, youtube
Posted in Art Direction | 2 Comments »>
Client: e.p.t. Error Proof Test
Industry: Pharmaceutical+ Best of Advertising, Artimation Festival
Tags: baby, conception, ept, error proof, portfolio, preggers, pregnancy, test, visitation
Posted in Art Direction | 2 Comments »>
Client: MagLite
Industry: Personal Accessories+ Ads of the World Front Page Feature
Tags: bright, dark, flash light, flashlight, light, maglite, personal accessories, portfolio, space, stars
Posted in Art Direction | No Comments »>
Client: Art Institute of San Diego
Industry: Art & Culture
Tags: card, event, invitation, invite, model, portfolio, postcard, render, show, winter, woman
Posted in Art Direction, Graphic Design, Typography | No Comments »>
These micro-ads measure approximately 1.25″ x 1″ (in.) and were deliberately placed in two-page magazine spreads to magnify their impact. As an added benefit of their small size, the micro-ads also proved to be easy on the budget.
Tags: charity, eco, eco friendly, environment, green, nature, nonprofit, not for profit, npo, portfolio
Posted in Art Direction | No Comments »>
Client: Febreze
Industry: Home & Garden
Tags: air, febreze, fragrance, freshener, odor, personal accessories, portfolio, spray
Posted in Art Direction | No Comments »>
Nasone is a California winery specializing in the production of organic fruit wines. The first two flavors introduced were a white and red wine: the D’Anjou Pear Sauvignon Blanc and the Cherry Sangiovese, respectively.
Tags: blanc, california, fruit, nasone, organic, portfolio, sangiovese, sauvignon, wine, winery
Posted in Art Direction | No Comments »>
This is the digital playground of J. Giovanni Callao, a freelance creative professional enjoying life in Southern California.
A communication designer specializing in print and graphic design as well as website development for the past four years, the Communiqué also features articles on art, design, technology, and things that inspire.
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